YWI began as a personal question to founder and creator, Lisa Toban, while planning her future and last year in her Master's program at Loyola University Chicago. It was in a study room that she asked herself, "what makes me happy?" Shockingly, she didn't have an answer, although she was actively completing her degree. In that moment, she realized the depth of the question was beyond obtaining her credentials, securing reputable career opportunities, and changing her "statuses." Instead, she acknowledged that beneath the surface, at the core, there was a yearning for two intangible elements of being - joy and true happiness. What she discovered, founded and created the lifestyle brand, YWI.
Lisa is also a marketing coach and consultant with over 18 years of experience. An advocate for small businesses, she is dedicated and committed to serving business owners by enhancing brand awareness, visibility, and audience engagement. Lisa has been on her personal development journey for 16+ years, beginning on her 21st birthday, and thoroughly enjoys drinking ice-cold water, scenic routes, and pizza on Fridays.
